Charlotte Kershaw
Timberland Stoop 
Agency: Game Seven2023

Game Seven was tasked with building out the monumental 2023 Timberland Stoop tour, a two month long mobile pop-up tour celebrating the 50th anniversary of hip-hop and the Original Timberland® Boot.

Along with the viral giant Timberland Boot, this years tour also included a 256 square foot custom bodega build stocked with Timbs branded deli items, including cereal, candy bars, a fully stocked fridge, and an ATM machine photo booth. Each tour stop included onsite customization, food from local neighborhood favorites, music performances, and limited-edition merch by local New York artists.

Design team: Jeremy Hannover, Ruth Kim, Madeline Deaton, Mau Patarroyo


Experiential, Art Direction, Branding, Print, Social, OOHBizBash,  NYCPlugged,


© 2024