Hennessy Arena
Agency: Game Seven
Experiential, Branding2023Game Seven brought Hennessy’s first major NBA activation to life with Hennessy Arena. Taking over the Edison House in Salt Lake City over NBA All-Star Weekend, and the invite only experience featured an interactive Allen Iverson AI experience, musical guests, and a fully curated space.
Design team: Brian Mackin, Justin Farlo, Mau Patarroyo