Converse Renew2019
I worked with a small team to concept and art direct the Converse Renew lifestyle photoshoot campaign. Designing with the aim to tell the story of sustainability through a Converse lense, every decision we made reflected this. We casted environmentally-conscious fashion industry changemakers as our models who styled themselves in pieces from their personal closets, and we shot at Beyond Retro in London, the upcycled clothing store where Converse sources their denim from. The entire campaign was sustainably produced and felt authentic to the Converse brand.
Design team: Sarah Bassett
Art Direction